5 edition of European Business and Marketing found in the catalog.
May 25, 2004 by Sage Publications Ltd .
Written in English
|Contributions||Phil Harris (Editor), Frank McDonald (Editor)|
|The Physical Object|
|Number of Pages||336|
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European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base.
European Business and Marketing book. Read reviews from world’s largest community for readers. Students taking undergraduate, MBA or equivalent courses i Pages: The second edition of European Business and Marketing will be published in in time for the millennium and has been fully revised to incorporate much modern thinking in Europe.
It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European s: 0. ISBN: OCLC Number: Notes: Revised edition of: European business and marketing / Phil Harris and Frank McDonald.
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Check here and also read some short description about Principles of Marketing: Philip Kotler Download Free Business Book. ISBN: OCLC Number: Description: xx, pages: illustrations ; 25 cm: Contents: 1. The New Europe --Myths and Reality The European Union and its Effect on Business Europe and the Global Economy Marketing in Europe Joint Ventures and Strategic Alliances: A European Perspective --Case 1 Benetton: Risk and Reward in Franchise Distribution: An.
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